80% of Salesforce administrators utilize the Page Layout Editor (PLE) in order to customize the Salesforce experience for their organization and various user types.
High support costs, inconsistent and unintuitive UI, and an unwieldy outdated codebase made the PLE difficult to use and costly to maintain.
Sr. UX Designer Project Lead
Design Thinking Workshops Roadmap & Strategy Wireframes Surveys Usability Benchmarking Desirability Studies Usability Tests Competitive Analysis Visual Style Guide Prototype
Wireframes were used to validate hypotheses and customer requests during testing.
The iteration process focused on evolving specific page-level components.
A prototype was created to verify that this pattern worked for other applications.