Case Study

Investment Page

RealCrowd

Before
After

Introduction

Overview

RealCrowd is a commercial real estate marketplace for accredited investors. The Investment Page is key to helping investors make informed decisions.

Problem

The existing page was not converting users into investors. User feedback and metrics pointed to an unclear investment path, a lack of trust in the site's security, and an inability to find key financial details.

Role

Director of UX

Deliverables

Competitve Analysis Wireframes Usability Tests Visual Design Mockups HTML/CSS Pattern Library HTML Prototype

Wireframes

Content areas were refined, ranked, and added to wireframes for comparison.

Sketches

Iterations

The strongest concepts from the previous wireframes were taken to a higher fidelity and presented to the team.

Example A
Example B
Example D
Example F

Pattern Library

Reusable patterns were documented for consistency and to speed-up development.

Final Product

Contact

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