RealCrowd is a commercial real estate marketplace for accredited investors. The Investment Page is key to helping investors make informed decisions.
The existing page was not converting users into investors. User feedback and metrics pointed to an unclear investment path, a lack of trust in the site's security, and an inability to find key financial details.
Director of UX
Competitve Analysis Wireframes Usability Tests Visual Design Mockups HTML/CSS Pattern Library HTML Prototype
Content areas were refined, ranked, and added to wireframes for comparison.
The strongest concepts from the previous wireframes were taken to a higher fidelity and presented to the team.
Reusable patterns were documented for consistency and to speed-up development.